Sell directly. Reduce your reliance on marketplaces.
Give your shoppers an online store with your name on it.
Request a callShare a few details and a Wave Grocery team member will follow up.
Grocery-specific ecommerce for US grocery retailers.
See what marketplace commissions can add up to
You buy the stock, stock the shelves and pack every order. A marketplace can still take a cut before the money reaches you.
How Wave Grocery helps
Give your store its own branded website and apps, so customers order from you directly.
- Branded grocery website
- Native iOS and Android apps
- Payments, orders and delivery rules
- Loyalty and promotions
Illustrative example, not a customer result
Example: 1,000 online orders a month at a $100 average basket.
$100,000 in monthly marketplace sales
At a 30% marketplace commission, that is $30,000 a month in fees.
Assumes a 30% marketplace commission for illustration. Fees vary by service and agreement. Direct ordering has its own software, payment, marketing and fulfillment costs.
Build direct customer relationships
Marketplaces help customers find you. But every search, basket and reorder happens on someone else's platform, so you become one option in a list.
How Wave Grocery helps
Your own store can offer:
- Customer accounts and order history
- Quick reordering and shopping lists
- Loyalty points, coupons and personalized offers
- Messages based on customer groups and behavior
KH Glatt · Brooklyn and Lakewood, kosher market
Apps generated 8% of orders in the first nine months.
KH Glatt reports that app users showed higher repeat-purchase rates and larger baskets than web-only shoppers.
Read the KH Glatt case studyLet customers shop from their phones
No app, no delivery checkout, or a site that can't match the in-store trip? Shoppers go somewhere else.
How Wave Grocery helps
Launch a store under your own brand, even if you have never sold online.
- Responsive website and native iOS and Android apps
- Full catalog, search and filters
- Carts, accounts and reorders
- Delivery and pickup with time slots
- Online payments, weight-based products and substitution preferences
Lakeview Farm Store · Florida, single-store community grocer
A one-store farm grocer now serves multiple counties.
Lakeview launched a web store, iOS and Android apps, online payments, zone-based delivery and free pickup. Its case study also covers staff training and a customer onboarding campaign.
Read the Lakeview Farm Store case studyLet's talk about your store
Tell us about your store. Our sales team will call you to discuss your needs and whether Wave Grocery is a good fit.