Let’s talk

DO YOU SELL THROUGH MARKETPLACES?

What’s left after
marketplace
fees?

You stock the shelves and pack the orders. The marketplace takes a share of every sale.

Talk to our team
Stacks of gold coins with a growing sprout, an upward arrow and a percent sign

Built for the everyday
reality of grocery.

The orders are coming.
But what are you building?

01 / YOUR MARGIN

“We pay again.
Even when they reorder.”

The customer knows your groceries. The next marketplace order still carries a fee.

See the economics
02 / YOUR CUSTOMER RELATIONSHIP

“They remember the app.
Do they remember us?”

Their shopping habit is growing around a marketplace, while your store does the work.

Build repeat orders
03 / YOUR ONLINE STORE

“They want to order from us.
Where do we send them?”

Your customers already shop on their phones. Give them a way to order from your store.

Put your store first

What could an order
on your website cost?

Compare marketplace fees with your own website and app costs, including software, payments and delivery.

Build a simple scenario

All prefilled values are examples, including software and payment costs. They are not a Wave Grocery quote.

$
Use the same basket value in both channels.
%
Use your actual contracted rate.
An assumed volume, not a demand forecast.
$
Fixed platform and app fees per month.
Include the other costs
$
Any extra fees, delivery, promos, or support.
$
Net delivery, acquisition, loyalty, support, and usage fees.
%
$

Use one currency throughout. Selecting a currency changes labels, not exchange rates.

ESTIMATED COST PER ORDER

Marketplace$18.00
Your website & app$8.70
Software / order $0.60Payment fees $2.10Other website & app costs $6.00
Lower costs per order on your website & app$9.30

At 500 comparable orders: $4,650.00 less per month.

Copy this summary into the form’s notes if you’d like us to review these numbers.

Let’s review my numbers
  • Compares the costs you enter. It is not a profit forecast or guaranteed saving.
  • Excludes merchandise, taxes, and labor that is the same in both channels.
  • Count each service once, even if your commission already covers it.

Make it your store
they come back to.

Give customers saved baskets, loyalty rewards and offers, so they reorder from your store, not a marketplace.

Let customers find past orders, save their address and quickly build their next basket.

Build repeat orders
YOUR STOREA
GOOD TO SEE YOU AGAIN

Welcome back, Alex.

Your everyday favorites, a little closer.

YOUR NEXT BASKETA familiar shop.
A simpler reorder.
Order historyFind your last order and shop again.
Saved shopping listsKeep your regular essentials together.
YOUR STORE, EVERY STEP OF THE WAY
YOUR STORE
DeliveryPickup

The groceries you love.
From the store you know.

Lemon ×
Wave Grocery search suggestions and product results for lemons
Your name on the screen.
Your store in their routine.

They already order on their phone.
Give them a way to order from you.

Your own website and iOS and Android apps, so your store is always a tap away.

Your name. Your online store.

Your store’s name and products, with a checkout for your supermarket.

Pickup and delivery that fit.

Set the areas you serve, delivery windows, and pickup options.

An easier next order.

Shopping lists and reordering help customers return to their everyday favorites.

Let’s build together

From no digital ordering,
to a grocery platform they own.

Lakeview Farm Store

Community grocer · Florida, USA

Before

Customers could not
order online.

Orders came through the store only, with no digital ordering channel of its own.

With Wave Grocery

Its own store and apps
went live.

Online payments, local pickup, and delivery rules were set up around its operation.

Read the Lakeview story

You know grocery.
Let’s plan the online part.

01

Understand the operation.

Your stores, marketplace volumes, current fees, catalog, and delivery setup.

02

Set up your website and app.

Agree your store’s look, products, payments, delivery or pickup, and any POS or ERP integration.

03

Prepare for the first orders.

Test the journey, train your team, and plan how customers will discover your website and app.

Plan your online store

Frequently asked questions

Do we need to stop selling on marketplaces?

No. Keep the marketplaces that work for you, while giving customers a way to order from your own website and app.

How will customers find our website and app?

Start with your store signage, social channels, and customers who have opted in to hear from you. Give them a clear reason to order from your store and an easy way to reorder. Acquisition and retention take effort and should be included in your cost comparison.

What if a marketplace currently handles delivery?

We’ll discuss pickup, your own drivers, or compatible delivery providers. Availability and integration requirements depend on your location and provider, and their costs belong in the website and app cost comparison.

Will the platform connect with our POS or ERP?

We’ll review your current system, available integrations, and the data you need to sync before agreeing the scope. You can also discuss catalog-management options if an integration is not available.

Let’s talk about
your own
website and app.

Tell us about your supermarket. We’ll compare marketplace fees with the cost of taking orders through your own website and app.

A useful first conversation

Your marketplace fees and order volumes

Your website, app, and delivery needs

Costs, customer acquisition, and next steps

You don’t need an existing online store to get started.

Loading enquiry form…